Facebook Remarketing/Retargeting Made Simple

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Abhishek Goel

Verified writer
26th May 2021

Looking to increase conversion from your target audience? 

Facebook retargeting campaigns can be the solution you are looking for. 

But when is the best time to launch remarketing campaigns?

Facebook ads offer its unique retargeting feature that turns out to be an effective campaign strategy. 

It becomes fascinating when it continuously allows you to target the audience who have visited your website. Remarketing campaigns can allow you to deliver more descriptive content to your audience since they are already aware of your product or service. 

With Facebook remarketing/retargeting campaigns, you can target both your website visitors and Facebook audience. Hence, giving you a broader reach.

Now, let’s talk about how you can accomplish this with Facebook’s custom audience.

For example, if you want to remarket to only the basic website visitors, you’d create a custom audience for that. If you wanted to remarket to mobile app download users, you would create a custom audience.

Various Forms of Remarketing From Your Sources:

Here’s a quick overview of the (general) remarketing audiences you can create on Facebook –

Customer List: Upload a list of your customer emails that Facebook will match to accounts for you to remarket to.

Website: Create a remarketing audience based on previous website visits.

App Activity: Remarketing list based on people who interacted with your app.

Offline Activity: Remarketing audience based on offline actions, like phone calls and store visits.

All of these audiences have the same end goal, but with different ways to achieve it. They all seek to bring back users who engaged with your brand in some way, shape, or form.

In addition to this, you could also target based on engagement from Facebook sources mentioned above. The engagement could have been via videos, your Instagram account, lead forms, Facebook likes, website traffic, or even phone calls. 

The beauty of these remarketing tools is that each one packs with a diverse toolset. The options are almost limitless.

The great thing about Facebook’s platform is that it allows you to get as detailed, specific, and sophisticated as you want. 

When you click on one of the sections of remarketing-based custom audiences, they will open up a plethora of subtypes to choose from based on your goals and what platforms you use.

You can further customize it if you want more segmentation. 

Click the “All website visitors” drop-down to bring up more options. Now, you can even choose to refine your custom audience based on specific web page visits, time, and events on your site.
You can set up a custom audience wherever you would like on your website for example here, the custom audience is set to visitors who have landed on your product or pricing pages.

You can even refine this further by adding frequency measures to it:

Meaning that your remarketing audience will only consist of people who have visited either your product or pricing page two or more times.

Final Words

Facebook’s vast custom audience options are an excellent tool for growing businesses and driving sales. Custom audiences allow you to create specific remarketing lists based on numerous factors.

Now, no more targeting all website visitors. You can now target specific URLs, engagements, and more through Facebook ads manager. Take advantage of these diverse audience tools and start your remarketing campaign on Facebook today.

It only takes a few minutes to get going, and you’ll be on your way to bringing back those lost sales for good.

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