5 Steps to Creating a Successful Social Media Strategy for 2021


Vishal Thakur

Verified writer
4th June 2021

So, you are a business with the hopes of making it a big brand, right. 

Well, before you start your slope to the top, you need to work on every aspect of your business. And when it comes to the social media strategy, you might want to dive deeper. 

Ultimately, social media is the hot thing right now where most folks spend their time and communicate with each other. If you want your business to be a success, you most definitely want to be in and make the best use of social media platforms, especially Facebook.

But how do you make sure that your business is doing a good job? 

How do you know you’re achieving all of your goals? Can you tell if you are reaching your target audience

These are the questions that need to be answered to save your time and money, two of the most valuable resources of any business. 

So, it is time to slope things up with your social media strategy. 

Here are the top five things you need to consider in your social media strategy that will take you to the next level in 2021: 

1. Define Business Goals 

If you know what your business is trying to accomplish, you’re moving in the right direction. 

Moreover, having defined business goals lets you target your presence toward target customers.

A few examples of goals you might want to consider for your social media strategy:

  • Increase overall traffic to your website by 45% in 2021
  • Increase revenue from social media by at least 10% in 2021
  • Drive 50% more engagement

In the end, it depends upon the type of business and what your end goals are for this year.

2. Identify Your Target Audience

Being able to know who your audience is one of the most important things that many businesses ignore. Their interests and general demographics allow you to pinpoint the direction and feel of your online presence. 

You can go so far as to know what time to post to connect with the most people and how best to form your advertising to appeal to prospective customers.

A successful strategy uses the platform that best targets the majority of your audience interaction. 

There is no reason to spend valuable resources on a social media campaign on a social media platform that no one is using.

3. Build a Diverse Content Strategy

Today, we have so many ways to absorb knowledge, such as reading, listening, and watching. 

Would you believe me if I told you that there are more daily active users on Instagram now than people in existence in 1899? 

The gap between the amount of content created and the amount of content consumed on social sites is growing fast.

It is precisely why a diverse content strategy will set you up for success in 2021.

If I talk about reading, In 2021, people want to absorb information quickly and in the best possible way. If you have a well-written blog on your website that educates people, you are probably on the right track. Make sure your blogs are correctly distributed on the right social media platforms. 

If I talk about visuals, in 2021, people want to know your story, and it can be done with visuals because the human brain absorbs information to visuals faster than text. To make the best use of visuals, you can use tools like Canva and Adobe Photoshop Lightroom. 

If we talk about watching, in 2021, videos will play a major role in your business success. Video content statistically gets more engagement than images. Capturing a fun moment or product video can be done with your smartphone and uploaded directly to your platform of choice. 

If we talk about Listening, in 2021, Podcasts will continue to grow. Podcast listeners have grown 29.5% in 3 Years from 2018 to 2021.  

4. Decide a Social Media Advertising Budget

You have built your social media strategy and have identified your target audience, and it’s time for you to decide the advertising budget. 

2021 is the year you should take social advertising seriously and invest in a strategically used budget. When used intelligently, social advertising is the absolute most cost-effective way to reach a targeted audience where they are the most engaged.

If you don’t have social media ad spend available, get it; otherwise, you could get left behind in 2021.

5. Open to Change

Perhaps the single greatest characteristic of a successful marketing strategy is the ability to adapt. 

Even when you think back to a time when social media & online presence did not exist, marketing departments understood the need to adapt to changes. 

More often than not, these changes revolved around social movements & a general change in customer attitudes towards an industry or even a particular type of product. Being able to change makes you a business that can last, and staying in a place with little change makes you static.

Final Words

Social media strategy is an ever-changing part of the modern business landscape. Also, you don’t have to focus entirely on ads but on creating organic content. 

If your goal is realistic and a solid social media strategy is in place, you can expect better ROI for your strategy. The social media platforms and budget will depend on your goal and where your target audience is.

Finding it challenging to create a social media strategy for your business? Or you don’t have the time to do it yourself? Then, reach out to us, and we can be the voice for your brand. 

Visit: Growth Stack, we could be your virtual marketing team.

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